Published: April 6, 2023

simpleshow 'motion': More Dynamic Videos Thanks To AI-Powered Animations

The explainer video platform's smart technology now provides context-sensitive animations in the latest feature release.

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Erin Hmielewski

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April 5, 2023 The explainer video platform simpleshow is known for the simple creation of explainer videos with highly automated text-to-video technology. The new simpleshow 'motion' feature developed in cooperation with the leading provider of AI-based content automation Retresco takes this technology to the next level, enabling users to create more dynamic and engaging videos with just the click of a button.

Karsten Boehrs, CEO of simpleshow, explains:

"This is an exciting time. The ability for our users to add motion themselves in the simpleshow video maker platform is really incredible. For years this kind of animation was only done by professionals behind the scenes. Now, advancing technology has given everyone the ability to create more dynamic videos, and we are so excited to see the impact this will have for both our users and their audiences."

simpleshow collaborates with Berlin-based company Retresco, who is a pioneer in the field of generative AI and specializes in large-scale content automation, enabling effortless automation across a multitude of text types, channels, and languages in digital commerce.

The CEO of Retresco, Johannes Sommer, adds:

"The 'motion' feature in simpleshow, with its context-sensitive identification of meaningful animations, is a shining example of how AI-based technologies can add tremendous customer value. By empowering users to create dynamic and engaging explainer videos with just one click, the way people communicate complex ideas is taken to the next level."

The new simpleshow 'motion' feature is not only more entertaining, which keeps viewers engaged; motion also helps portray more emotion with the help of sophisticated character animations, making it more relatable. Along with the intelligently automated animation in characters and illustrations, the new release also includes animated backgrounds, new frames, effects, and highlight features, giving users the ability to personalize their videos even more.

About simpleshow: simpleshow is the pioneer platform for digital products and services around explainer videos. Guided by the mission to make modern communication simple and concise, the market leader enables everyone to explain complex topics in a clear and engaging way. The AI-powered SaaS solution simpleshow video maker allows users to create professional explainer videos in more than 20 languages with just a few clicks. A magic that comes from years of experience in producing tens of thousands of videos and eLearning courses, in over 50 languages. The simpleshow team caters to clients from offices in Berlin, Luxembourg, London, Miami, Singapore, Hong Kong, and Tokyo. Large international companies value simpleshow as a partner for the ability to provide simple, effective explanations. 

About Retresco: Retresco enables companies to automatically generate high-quality copy based on data. As a pioneer in AI-based language technologies, the Berlin-based tech company has been developing cross-sector solutions for creating efficient, future-proof business processes since 2008.